Tip 1: Invite your most important customers

• Send a direct mail with a personalized letter to your key clients
• Send invitations to key people and clients to attend the event
• Include an invitation in your company’s newsletter

Tip 2: Market your presence at the event

• Sponsorship packages
• Branding opportunities
• Show Catalogue Entry
• Show Catalogue Advertising

Tip 3: Highlight your participation Where to place the exhibition logo and your stand number? Here are some important places to add the show’s logo and your stand number:

• Magazine and newspaper ads
• Company websites
• Partner or agent websites
• Email signature

Special Tip: Sign-up for our free B2B Matchmaking service, and ensure you meet the right partners. Tip 4: Build a fresh exhibition stand

• Display your brands in an attractive way by brightening your stand
• Add interactive elements to your stand
• Hint at upcoming products
• Distribute giveaways to the visitors
• Provide live demos of your products and services
• Organize special events to launch your innovative products